Small producer examples of labels and wrapping.
Farmers Markets stories
Importance of Truffle Festivals
Managing Truffle Hunts for additional income
Marketing
If you haven’t considered how you will sell those truffles before you plant, you will not be able to develop a proper business case for your project. If you’ve worked through the Profit and Loss Spreadsheet you will be forced to make some assumptions on the value of your truffles in coming years and that will depend on how you sell them.
Production of truffles in Australia is counter-seasonal to that of Europe and most production is exported. Current exports go to Europe, North America and Asia. The acceptance of Australian grown black truffle has taken considerable effort by the larger exporters and by direct marketing into restaurants in Hong Kong and Singapore by individual growers.